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4id seeks to progress the safety and comfort of everyday active people from weekend warriors to full-time athletes while inspiring them to achieve their goals. 4id is both a celebration of every unique individual and an acknowledgement of one’s personal safety. We encourage everyone to stay active, safe, and seen. We offer a range of sports identification and safety products for the whole family, and even your dog! Our goal is to keep you not only safe and seen, but confident and motivated.